Key Findings:

• 2003 observes very high rise in advertising spends compared to 2002 on Television
• Properties/Real Estates advertising in 1st half of 2005 rises twice that of 2004
• 'Suncity Projects Ltd' tops the advertisers list in the 1st half of 2005
• News Channels, the choice of Advertisers

This week, AdEx India looks at the 'Properties/Real Estate' category. Let's have a look at the growth in Properties/Real Estates advertising spends across the past years 2000-04 on Television.

• 2003, the one to have very high growth in advertising spends compared to 2002
• Dip of 69% in advertising spends in 2004 compared to 2003

Is there any rise in Properties/Real Estates advertising spends in the 1st half of 2005 compared to that of previous year? The chart below gives the answers.

Let's look at the Top 5 Properties/Real Estate advertisers on TV during the 1st half of 2005.

• Top 5 Properties/Real Estates advertisers contributes 71% share
• 'Suncity Projects Ltd' tops the advertisers list with 41% advertising share

Which types of channel are preferred by the Properties/Real Estate advertisers in the 1st half of 2005? The pie below gives the answers.

• News Channels gets the max. advertising in 1st half of 2005 (56% share)
• Mass Entertainment channels comes second

We shall be coming out with similar analyses on other categories in the coming days.