Branded jewellery
advertising up 60% in H1 2005 over 2004
(20 September, 2005)
Key
Findings:
71%
rise in advertising spends on Television in 2004 compared to 2003
Wedding
season, the most favorable for advertising across the year
Branded
Jewellery advertising grew by 60% in 1st half of 2005 compared
to that of 2004
'D
Damas Collection Gold' rules category advertising in 1st half
of 2005
Hindi
channels gets max. advertising in 1st half of 2005
This
week, AdEx India looks at the 'Branded Jewellery' category. Let's
have a look at the growth in Branded Jewellery advertising spends
during the past years 2000-04 on Television.
2004
observes maximum growth in advertising spends (71%) compared to
2003
De-growth
of 2% in advertising spends in 2003 compared to 2002
When
do Branded Jewellery advertisers prefer to spend across the year?
The graph below gives the answer.
Max.
advertising in Wedding season by Branded Jewellery advertisers
across the years
Let's
compare Branded Jewellery advertising spends in the 1st half of
2005 compared to that of previous year?
Branded
Jewellery advertising spends rises 60% on Television in 1st half
of 2005 compared to 1st half of 2004
Let's
look at the Top 5 Branded Jewellery brands, along with advertisers
advertised on TV during the 1st half of 2005.
Top
5 Branded Jewellery brands contributes 86% share
'D
Damas Collection Gold' rules the Branded Jewellery advertising
(33% share)
Which
language of channel is preferred by the Branded Jewellery
advertisers in the 1st half of 2005? The pie below gives
the answers.
Hindi
channels gets max. advertising by Branded Jewellery in
1st half of 2005
English
channels, the second choice
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
