advt grew three fold during Jan-Sept '05
(25 October, 2005)
week, AdEx India looks at the Cold Cream category. Letís have
a look at the growth in Cold Cream advertising spends during the
past years 2000-04 on television.
have a look at its advertising pattern on TV across the quarters.
The graph below shows its advertising share during 2003-04.
a dip in 2004 compared to its previous year, letís have a look at
its advertising spends during the first three quarters of 2005 compared
to the same period of previous year.
look at the Top 5 Cold Cream brands, along with advertisers on TV
during the first three quarters of 2005.
channel genres are preferred by the Cold Cream advertisers?
The pie below shows its advertising share during the first
three quarters of 2005.
shall be coming out with similar analyses on other categories
in the coming days.