Cold
Cream advertisers prefer Entertainment Channels
This
week, AdEx India looks at the Cold Cream category. Let’s have
a look at the growth in Cold Cream advertising spends during the
past years 2000-04 on television.
Cold Cream advertising spends dropped 24 per cent in 2004 compared
to 2003
Maximum
growth of 42 per cent in advertising spends in 2001 compared to
2000
Let’s
have a look at its advertising pattern on TV across the quarters.
The graph below shows its advertising share during 2003-04.
Maximum
advertising during Winter Season by Cold Cream advertisers
After
a dip in 2004 compared to its previous year, let’s have a look at
its advertising spends during the first three quarters of 2005 compared
to the same period of previous year.
Huge
growth in Cold Cream advertising in Jan-Sept 2005 compared to
Jan-Sept 2004
Let’s
look at the Top 5 Cold Cream brands, along with advertisers on TV
during the first three quarters of 2005.
Top
5 Cold Cream brands constitutes 100 per cent advertising
share
‘Ponds
Moisturising Cold Cream’ rules the Cold Cream advertising
(91 per cent share)
Which
channel genres are preferred by the Cold Cream advertisers?
The pie below shows its advertising share during the first
three quarters of 2005.
Entertainment
Channel gets max. advertising by Cold Cream in Jan-Sept
2005
Music channels, the second choice
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
