Mineral water
advt. register 24% rise during H1 05
(18 October, 2005)
Key
Findings:
Mineral
water advertising grew by 24 per cent in first half of 2005 compared
to that of 2004
71
per cent rise in advertising spends on Television in 2004 compared
to 2003
'Manikchand
Oxyrich' rules Mineral Water advertising in first half of 2005
Mineral
Water advertisers prefers News Channels
This
week, AdEx India looks at the 'Mineral Water' category. Let's
have a look at the growth in Mineral Water advertising spends
during the past years 2000-04 on television.
2004
observes maximum growth in advertising spends (71 per cent) compared
to 2003
Maximum
de-growth of 51 per cent in advertising spends in 2002 compared
to 2001
When
do Mineral Water advertisers prefer to spend across the year? The
graph below gives the answer.
Maximum
advertising in summer by Mineral Water advertisers across the
year.
Let's
compare Mineral Water advertising spends in TV in the first half
of 2005 compared to that of previous year? The chart below gives
the answers.
Mineral
Water advertising spends rises 24 per cent on television in first
half of 2005 compared to first half of 2004
Let's
look at the Top five Mineral Water brands, along with advertisers
on TV during the first half of 2005.
Top
five Mineral Water brands contributes 97 per cent share
'Manikchand
Oxyrich' rules the Mineral Water advertising (42 per cent
share)
Which
channel genre's is preferred by the Mineral Water advertisers?
The pie below shows its advertising share in the first half
of 2005.
News
channel gets maximum advertising by Mineral Water in first
half of 2005
Entertainment
channel, the second choice
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
