Key Findings:

• Huge growth in TV advertising spends in 1st half of 2005 compared to 1st half of 2004
• 30% dip in advertising spends in 2004 compared to 2000
• 'Reliance Infocomm' tops the advertisers list on TV in the 1st half of 2005
• Mass Entertainment channels, the thrust of advertisers
• Prime time, the ultimate choice

• Max. de-growth(99.5%) in advertising spends in 2003 compared to 2000
• Advertising spends dips by 30% in 2004 compared to 2000

Whether the advertising spends in Landline Phone Service in the 1st half of 2005 shows any rise/dip compared to the 1st half of 2004? The chart below gives the answers.

• Landline Phone Service advertising spends rises 13311% on Television in 1st half of 2005 compared to 1st half of 2004

Let's look at the Top 5 Landline Phone Service advertisers during the 1st half of 2004 & 2005 on TV.

• Only 3 advertisers spending in this category in the 1st half of 2004
• BSNL, the Top advertiser in the 1st half of 2004 dips to 3rd position in the 1st half of 2005
• 'Reliance Infocomm' rules the Landline Phone Service advertising (44% share) followed by Tata Teleservices at 2nd position with 34% share

Which channel genre is preferred by the Landline Phone Service advertisers in the 1st half of 2005? The pie below gives the answers.