Key Findings:

• 21 per cent rise in Toilet Soaps TV advertising spends in the first three quarters of 2005 compared to that of 2004
• 2004 observed a 30 per cent rise in TV advertising spends compared to 2003
• Lifebuoy tops Toilet Soaps advertising during the first three quarters of 2005
• Entertainment channels get the maximum ads
• 20 second commercial, the choice of Toilet Soap advertisers

• Toilet Soaps advertising spends grew 30 per cent in 2004 compared to 2003
• Dip in advertising spends observed only in 2003

Let's watch out whether the growth pattern is continued in 2005? The chart below show its advertising spends during the three quarters of 2005.

• Advertisers spending 21 per cent more in first three quarters of 2005 compared to that of 2004

Let's have a look at the Top 10 Toilet Soaps brands advertised on TV during the first three quarters of 2005.

• 60 per cent of Hindustan Lever Ltd brands in the Top 10 list
• 'Lifebuoy' tops Toilet Soaps brand list in first three quarters of 2005 on television

Which channel genres are preferred by the toilet soaps advertisers? The pie below shows its advertising share during the first three quarters of 2005.