Milk Beverages
advertising spends up 27% during 1st three quarters of 2005
compared to that of 2004
(22 November, 2005)
Key
Findings:
Milk Beverages TV advertising spends rises 27%
in the 1st three quarters of 2005 compared to that of 2004
Growth observed in Milk Beverages TV advertising
since last four years
'Horlicks' rules Milk Beverages advertising
in the 1st three quarters of 2005
Advertisers prefer Entertainment Channels
This
week, AdEx India looks at the 'Milk Beverages' category. Let's
have a look at the growth in Milk Beverages advertising spends
during the past years 2000-04 on Television.
Growth in Milk Beverages
advertising spends across last four years
Max. growth (48%) observed in 2003
Let's compare Milk Beverages advertising spends in TV during Jan-Sept'05
compared to that of previous year? The chart below gives the answers.
Milk Beverages advertising
grew 27% in 1st three quarters of 2005 compared to that of 2004
Let's look at the Top 5 Milk Beverages brands along with their
advertisers on TV during the first three quarters of 2005.
Top 5 Brands constitutes 73% advertising share
in 1st three quarters of 2005
'Horlicks' of 'Smithkline Beecham' tops the
Milk Beverages advertising (27% share)
Which channel genre is preferred by the Milk Beverages
advertisers? The pie below shows its advertising share in the Jan-Sept'05.
83%
of Milk Beverages advertising spends on Entertainment
Channels
Kids
Channel at second position with 11% share
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
