Indiantelevision.com presents AdEx India Analysis
 

Instant mix advt grew 3 times during Jan-Sept '05
(15 November, 2005)
 

Key Findings:

  • Instant Mix TV advertising spend rises 3 times, in the first three quarters of 2005 as compared to the same period in 2004
  • A 1% dip in advertising spends on Television in 2004 compared to 2003
  • 'Pillsbury Variety Mix' creates magic on TV during the first three quarters of 2005
  • Instant Mix advertisers prefer Entertainment Channels
  • Only 38% of Instant Mix advertising spends on Regional Channels

This week, AdEx India looks at the 'Instant Mix' category. Let's have a look at the growth in Instant Mix advertising spends during the past years 2000-04 on Television.

 
 
  • Instant Mix advertising spends dropped 1% in 2004 compared to 2003
  • Max. growth of 28% in advertising spends in 2003 compared to 2002

Further, let's have a look at its advertising spends during the first three quarters of 2005 compared to the same period of the previous year.
 
 
  • Instant Mix advertising spends rises three times in 1st three quarters of 2005 compared to that of 2004

Let's watch out the Top 5 Instant Mix products advertised on TV during the first three quarters of 2005.
 
 
  • Top 5 Instant Mix brands constitutes 87% advertising share
  • 'Pillsbury Variety Mix', the product with the highest advertising share (47% share)

Which channel genres are preferred by the Instant Mix advertisers? The pie below shows its advertising share during the first three quarters of 2005.
 
  • Maximum Instant Mix ads on Entertainment channels during the first three quarters in 2005
  • News channels, the second choice

Whether the Instant Mix ads are aired more on National channels or Regional channels? The chart below gives the answers.
 
  • 62% Instant Mix advertising on National channels where as 38% on Regional channels

We shall be coming out with similar analyses on other categories in the coming days.
 
(Analysis from AdEx India - A Division of TAM Media Research)
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