Hair Remover advertising on
TV rises by 30830% in Q1 '05 from Q1 '04
( 28 June 2005)
Key
Findings:
Incredible
rise in TV Advertising in Q1'05 compared to Q1'04
2004
observes rise of 521% in TV advertising compared to 2003.
'Veet
Hair Removal System' of 'Reckitt Benckiser' rules advertising
in Q1 '05.
Drama/Soap
Program genre, the choice of advertisers.
This
week, AdEx India looks at the 'Hair Removers' category. Below is
the growth in TV advertising in the 1st quarter of 2005 as compared
to 1st Quarter of 2004.
Huge
growth of 30830% in Q1'05 compared to Q1'04.
Below
is the growth of 'Hair Removers' category advertising on TV across
the years 2001-04.
Category
shows 28% dip in 2001 across 2000-04.
Post
2001, 2004 observes the maximum growth in advertising compared
to 2003.
The
table below shows the category spenders on TV, along with their
brands advertised in the 1st quarter of 2005.
Category
gets only three spenders in Q1 2005.
'Veet'
of 'Reckitt Benckiser' with 98% share of the advertising in 1st
quarter of 2005
'Anne
French' & 'Smooth Skin Spray/Gel' are the other brands advertised
on Television
Lets'
analyze the Program Genre preferred by Hair Removers advertisers
in Q1'05.
58%
of the advertising share goes to 'Drama/Soap' program genre
Feature
Film, the next preferred program genre
We
shall be coming out with similar analyses on other categories in
the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
