Key Findings:

• Huge dip of 72% in TV advertising in Q1 '05 compared to Q1 '04
• 2004 observes 33% growth in advertising compared to 2003.
• Mahindra & Mahindra, the top advertiser in Q1 '05.
• News Bulletin, the choice of Advertisers.

Lastly, AdEx India looks at the 'Commercial Vehicles' segment in the Auto Sector. Below is the growth in advertising on TV in the 1st quarter of 2005 as compared to that of the corresponding period last year.

• An enormous dip of 72% in advertising in Q1 '05 compared to Q1 '04

Below is the growth of 'Commercial Vehicles' advertising on TV across the years 2003-04
(Very low advertising spends across the years 2000-02)

• Growth of 33% in Commercial Vehicles advertising in 2004 compared to 2003.

The table below shows the Advertisers list spending on Television in the 1st quarter of 2005.

• Only three advertisers spending on Television in Q1'05.
• 'Mahindra & Mahindra' - the top advertiser in the 1st quarter of 2005

Lets' analyze the Program Genre preferred by the advertisers in Q1'05.

• 47% of the advertising share goes to 'News Bulletin' program genre
• Feature Film, the next preferred program genre garnering 21% of the TV ad spends in Q1 2005

We shall be coming out with similar analyses on other categories in the coming days.