Key Findings:

• Growth of 60% in advertising in H1 '05 compared to H1 '04
• 2004 observes de-growth of 25%
• 'Maggi Vegetable Atta Noodles' tops advertising in H1 '05
• Drama/Soap - the most preferred genre for advertising
• Prime time, the most preferred time band

This week, AdEx India looks at the 'Noodles/Pasta' category. Below is the growth of 'Noodles/Pasta' advertising on TV across the years 2001-04.

• Highest growth seen in 2002 (45%)
• De-growth observed in 2003 (-10%) & 2004 (-25%)

Let's have a look at its growth in advertising on Television in the 1st half of 2005 compared to that of 2004.

• Growth of 60% in 1st half of 2005 compared to 1st half of 2004

The table below shows the Top 5 Brands in Noodles/Pasta category on Television, along their Advertiser, in the 1st half of 2005.

• Almost the entire advertising share (100%) is contributed by Top 5 brands
• 'Maggi Vegetable Atta Noodles' grabs 50% of the advertising share in the 1st half of 2005

Let's analyze the Program Genre preferred by Noodles/Pasta advertisers in H1 2005.

• 30% of the advertising share goes to 'Drama/Soap' program genre
• Feature Film, the next preferred program genre

Let's watch out the time band used by the Noodles/Pasta advertisers.