Indiantelevision.com presents AdEx India Analysis
 

Shopping Malls advertising spends grew 24% during Jan-Nov '05 compared to that of 2004 on Television

(27 December, 2005)
 

Key Findings:

  • 24 per cent rise in Shopping Malls advertising spends during Jan-Nov 2005 compared to the same period of 2004 on Television
  • More than 50 per cent growth in TV advertising spends in 2004 compared to 2003
  • Q4 gets the maximum spends by Shopping Malls
  • 'Big Bazaar' tops advertising during Jan-Nov 2005 on TV
  • Maximum advertising on National Channels

This week, AdEx India looks at the 'Shopping Malls' category. Let's look at the advertising spends of Shopping Malls across last four years.

 
 
  • 2004 observed a growth of more than 50 per cent in Shopping Malls advertising compared to 2003
  • Maximum growth (96 per cent) observed in 2003

Now, let's see how the Shopping Malls behave across the quarters? The chart below shows its advertising share across the year 2003-04.
 
 
  • Maximum advertising spends in the last quarter

Let's have a look at its advertising during 2005 on Television. The chart below shows its advertising spends during Jan-Nov'05 compared to the same period of 2004.
 
 
  • Compared to Jan-Nov '04, there has been a rise of 24 per cent in their advertising spends during Jan-Nov 2005

Which are the Top Shopping Malls advertised on TV in Jan-Nov 2005?
 
  • Big Bazaar leads Shopping Malls advertising on Television
  • P P Design Estate at second position

Do the Shopping Malls shows any tilt towards Regional states? The pie below shows its advertising share during Jan-Nov of 2005.
 
  • More than 50 per cent of Shopping Malls advertising on National channels
  • Tamil Nadu, the second choice

We shall be coming out with similar analyses on other categories in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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