Indiantelevision.com presents AdEx India Analysis
 

Knitting wool ad spends rises 4% during Jan-Nov '05

(20 December, 2005)

Key Findings:

  • Just four per cent rise in Knitting Wool TV advertising spends during Jan-Nov 2005 compared to the same period of 2004
  • TV advertising spends observed 48 per cent rise in 2004 compared to 2003
  • 'Vardhman', the main spender since last five years
  • Maximum spends on entertainment channels
  • Afternoon time band, the choice of advertisers

This week, AdEx India looks at the 'Knitting Wool' category. Let's look at the advertising spends of Knitting Wool category during the past years 2000-04 on Television.

 
 
  • Knitting Wool advertising spends grows 48 per cent in 2004 compared to 2003
  • 2002, the only one to observe dip in advertising spends

Now, let's see if 2005 shows some significant rise in advertising spends. The chart below shows its advertising spends during Jan-Nov '05 compared to the same period of 2004.
 
 
  • Just 4 per cent rise in Knitting Wool advertising spends during Jan-Nov '05 compared to that of 2004

Let's look at the Knitting Wool brands advertised on TV across the last five years.
 
 
  • Vardhman, the main spender since last five years

Which type of channels gets the maximum spends by the knitting wool advertisers? The pie below shows its advertising share during Jan-Nov of 2005.
 
  • Entertainment Channels, the choice of Knitting Wool advertisers
  • Just five per cent advertising spend on Hindi Movies

Which time band do the Knitting Wool advertisers prefer?
 
  • Maximum advertising during afternoon time band

We shall be coming out with similar analyses on other categories in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
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