Key Findings:

• Washing Machine advertising spends dips 73 per cent on TV in the first three quarters of 2005 compared to that of 2004
• 10 per cent drop in TV advertising spends in 2004 compared to 2003
• 'Samsung Silver Nano Washing Machine' brand rules TV advertising during Jan-Sep '05
• Advertisers prefer Hindi Entertainment Channels

• TV advertising spends goes down 10 per cent in 2004 compared to 2003
• 2002 observed the maximum growth (40 per cent) in advertising spends

Let's check out whether 2005 shows any growth in Washing Machine advertising spends? The chart below shows its advertising spends in the first three quarters of 2005.

• Compared to the first three quarters of 2004, there is a dip of 73 per cent in advertising spends in first three quarters of 2005

Watch out the Top 5 Washing Machine brands advertised on TV during the first three quarters of 2005.

• More than 50 per cent of the advertising spends by 'Samsung Silver Nano Washing Machine'
• 'LG Tromm' at second position with 31 per cent advertising share

Which channel genres are preferred by the Washing Machine advertisers? The pie below shows its advertising share during the first three quarters of 2005.