Key Findings:

• De-growth of 38% in Clock advertising on TV in 2004 compared to 2003
• Press advertising dips by 94% in the 1st half of 2005 compared to the 1st half of 2004
• 'Ajanta Clock Quartz' tops the brands list during the 1st half of 2005
• Music Channels, the choice of Clock advertisers during the 1st half of 2005

This week, AdEx India looks at the 'Clock' category. Let's have a look at the growth in Clock advertising spends during the past years 2001-04 on Television.

• 2002 had the maximum growth in advertising spends (75%) compared to 2001
• De-growth of 78% in 2001 compared to 2000

Whether the category advertising spends in the 1st half of 2005 has increased compared to it's spends in the 1st half of previous year? The chart below gives the answers.

• Clock advertising spends decreased by 94% in Jan-Jun'05 compared to Jan-Jun'04

Let's look at the Clock advertisers spending on TV during the 1st half of 2005.

• 100% of the advertising share is captured by only 2 advertisers on TV in the 1st half of 2005
• 'Ajanta Quartz Clocks' tops Clock brand list in the 1st half of 2005

Which Channel genre is preferred by the Clock advertisers in the 1st half of 2005? The pie below gives the answers.

• 99.5% advertising on Music Channels
• Tamil Mass Entertainment Channels gets 0.5% share

We shall be coming out with similar analyses on other categories in the coming days.