Key Findings:

• 22% rise in Air Conditioners Advertising in '04 compared to '03 on Television.
• April 2004 witnessed the maximum advertising over the last one year on TV.
• Top 5 spenders accumulate 88% of the advertising share.
• 'Feature Films' genre gets maximum advertising from Top 5 Spenders on TV in '04.

This week, AdEx India looks at 'Air Conditioners' category. First, let's have a look at Air Conditioners advertising spends across the years on Television.

Year 2001 shows a growth of 72% in Air Conditioners advertising whereas it shows dip of 14% & 3% in '02 & '03 respectively. After dips in previous 2 years, it grew 22% in '04.

Let's also look at the advertising pattern of Air Conditioners across months in 2003-04.

Let's look at the Top 5 Spenders on TV.

• Interestingly, the Top 5 spenders accumulates 88% of the share
• LG India Electronics comes on Top with 28% of the advertising share
• Samsung India gets the 2nd position with 25% share

Let' also have a look at the program genres used by the Top 5 Spenders in '04 on Television.