Banks Considered: Allahabad Bank, Bank of Baroda, Bank of India, Canara Bank, Central Bank of India, Indian Bank, Punjab National Bank and State Bank of India

Key Findings:

• Advertising Spends for corporate image by these Public Sector Undertaking (PSU) Banks on Television shows a growth of nearly 324% in the first half of year 2004 compared to the first half of year 2003.
• Advertising Spends on Television for corporate image in Public Sector Undertaking shows inconsistent behavior across the years 2000-2003.
• State Bank of India was the Top Spender on corporate image ads category in Public Sector Undertaking on Television in the first half of year 2004.
• The Top Spender in corporate image advertising in PSU Banks (i.e. SBI) prefers News Bulletin genre.

Here, advertising on corporate image shows inconsistent behavior on Television across the years 2000-2003.

Now, let's look at the Corporate Image advertising in the first half of year 2004 compared to the first half of year 2003.

Here, the graph shows a growth of 324% in the first half of year 2004 compared to the first half of year 2003.

Now, let's look at the Advertisers who dominated Corporate Image advertising in Public Sector Undertaking Banks on Television in the year 2004.

The graph shows that SBI (State Bank of India) rules the corporate image advertising in Public Sector Undertaking Banks with nearly 77% of advertising on Television in the first half of year 2004 whereas year 2003 was ruled by Punjab National Bank in this category.

Lastly, let's have a look at the program genres preferred by the visible PSU Banks in the first half of year 2004.