6% growth in Credit Cards Advertising on Television in the first
half of 2004 compared to the first half of 2003.
Credit
Cards Advertising show a dip of 8% on Television in year 2003
compared to year 2000.
Credit
Cards Advertising shows growth in the last quarter on Television
across the years (2001-2003).
‘Visa
Card’ rules Credit Cards advertising on Television in the first
half of 2004.
This
week AdEx India looks at the Credit Cards Category. First, let’s
look at the Credit Cards advertising spends in the first half
of 2004 compared to the first half of 2003.
The
graph shows a six per cent growth in Credit Cards advertising spends
in the first half of 2004 compared to the first half of 2003.
Now,
let’s look at the advertising trend in the Credit Cards category
across the years (2000-2003).
The
graph shows 8% dip of the advertising spends in Credit Cards on
Television in the year 2003 compared to year 2000.
Now,
let's have a look at the trend of Credit Cards Advertising in the
quarters across the years (2000-2003).
Credit
Cards advertising shows growth in the last quarter on Television
across the years (2001-2003) whereas 2000 was an exception.
Let's
look at the advertisers who dominated the Credit Cards advertising
in the first half of 2004.
Visa
Card (with 81 per cent of the advertising share) rules the
Credit Cards on Television in the first half of 2004 whereas
Abn Amro Bank (with 7 per cent of the advertising share)
comes second.
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
