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Pizza advertising spends on TV sees 80% growth in Q3 2004

(12 October, 2004)

 

Key Findings:

  • 80% growth in Pizza advertising on Television in the third quarter (i.e July-Sep) of year 2004 compared to the third quarter of the year 2003.
  • Pizza advertising spends marks a growth of 463% on Television in the year 2003 compared to the year 2000.
  • Pizza advertising shows an inconsistent behavior on Television across the quarters in the years (2000-2003).
  • 'Pizza Hut Pan 4 All' brand top spender on Television across the three quarters (during Jan-Sep) of the year 2004.

This week, AdEx India looks at the Pizza brands. First, let's look at the trend of Pizza advertising across the quarters on Television in the year 2003-2004.

 
 

Here, Pizza advertising shows a growth of 80% in the third quarter of year 2004 on Television compared to the third quarter of year 2003 whereas a dip of 51% in the first quarter of year 2004 compared to the first quarter of year 2003.

Now, let's have a look at the trend of Pizza advertising on Television across the years (2000-2003).

 
 

Here, Pizza advertising show a growth of approximately 463% on Television in the year 2003 compared to the year 2000.

Now, let's look at the quarterly trend of Pizza advertising on Television across the years (2000-2003).

 
 

Here, the graph shows an inconsistent behavior in Pizza advertising on Television across the quarters in the years (2000-2003).

Now, let's look at the Top Pizza brands on Television in the year 2004 (i.e across the three quarters of year 2004).

 

The table shows 'Pizza Hut Pan 4 All' tops the Pizza advertising with 29% of the advertising share whereas Domino's Pizza comes second with 24% of the advertising pie.

WWe shall be coming out with similar analyses on other categories in the coming days.

(Analysis from AdEx India - A Division of TAM Media Research)
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