Ayurvedic skin
care products advt on TV sees a 58% rise
(30 November, 2004)
Key
Findings:
58
per cent rise in Ayurvedic Skin Care Products Advertising on Television
in Q3 2004 compared to Q3 2003.
Year
2002 shows maximum growth of 344 per cent in Ayurvedic Skin Care
Products advertising on Television compared to 2000.
No
consistency in Ayurvedic Skin Care advertising through the quarters
on TV across the years (2000-2003).
Himalaya
Pure Herbs Neem’ brand rules Ayurvedic Skin Care Products on Television
in 2004 (i.e Jan-Oct ’04).
This
week, AdEx India looks at the Ayurvedic Skin Care Products Category.
First, let’s look at the Ayurvedic Skin Care Products advertising
on Television in the three quarters of 2004 compared to the quarters
of 2003.
58
per cent rise in Ayurvedic Skin Care Products advertising in Q3
2004 compared to Q3 2003.
Now,
let’s look at the advertising trend of Ayurvedic Skin Care Products
category on Television across the years (2000-2003).
Year
2002 shows the maximum growth of 344 per cent in Ayurvedic Skin
Care Products advertising on Television compared to the year 2000.
Let’s
look at the advertising behavior of Ayurvedic Skin Care Products
through the quarters on Television across the years (2000-2003).
Ayurvedic
Skin Care Products shows an inconsistent behavior on Television
in the quarters across the years (2000-2003).
Let’s
look at the brand who dominates the Ayurvedic Skin Care Products
Range in the 2004 (i.e Jan-Oct ’04).
Here,
‘Himalaya Pure Herbs Neem’ of Himalaya Drug Co. rules Ayurvedic
Skin Care Products on Television whereas ‘Ayur Skin Care
Products’ of Three N Products gets the second position.
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
