13
per cent dip in Skin Care Products Advertising on Television in
H1 2004 compared to H1 2003
Year
2002 shows the maximum growth of 849 per cent in Skin Care Products
advertising on Television compared to 2000.
TV
advertising shows an inconsistent behavior in the quarters across
the years (2000-2003).
'Himalaya
Drug Co' rules Skin Care Products advertisers on Television across
the first three quarters of 2004.
This
week, AdEx India looks at the Skin Care Products Range Category.
First, let's look at the Skin Care Products advertising spends
on Television in the first half of 2004 compared to first half
of 2003.
A 13%
dip in Skin Care Products Range advertising spends in H1 2004 compared
to H1 2003.
Now,
let's look at the advertising trend in the Skin Care Products Range
category on Television across the years (2000-2003).
Maximum
growth of 849% in the advertising spends of Skin Care Products Range
on Television in year 2002 compared to the year 2000.
Let's
look at the advertising trend of Skin Care Products Range in the
quarters on Television across the years (2000-2003).
Skin
Care Products shows an inconsistent behavior on Television in the
quarters across the years (2000-2003).
Let's
look at the advertisers who dominated the Skin Care Products Range
across the first three quarters of 2004.
Here,
Himalaya Drug CO (with 58% for the advertising share) rules
Skin Care Products Range on Television across the first
three quarters of 2004 whereas Three N Products gets the
second position.
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
