Oil Sector
Advertising on Television register a 28% rise in the first
half of 2004 compared to the first half of 2003. (9 November, 2004)
Key
Findings:
28%
rise in Oil Sector Advertising on Television in the first half
of 2004 compared to the first half of 2003.
Oil
Sector Advertising show a 63% growth on Television in 2003 compared
to 2000.
TV
Advertising shows growth in Q4 across the years (2000-2002) whereas
2003 was an exception.
'Hindustan Petroleum Corporation Ltd' tops Oil Sector advertising
on Television in the first half of 2004.
This
week, AdEx India looks at the Oil Sector (which includes 2 categories
- Automotive Fuel and Lubricants). First, let's look at the Oil
Sector advertising spends on Television in the first half of 2004
compared to the first half of 2003.
A 28%
rise in Oil Sector advertising spends in the first half of 2004
compared to the first half of 2003.
Now, let's look at the advertising trend in the Oil Sector on Television
across the years (2000-2003).
There is a 63% growth in Oil Sector advertising on Television in
the year 2003 compared to year 2000.
Let's look at the quarterly advertising trend of Oil Sector on Television
across the years (2000-2003).
Oil Sector shows rise in the fourth quarter on Television across
the years (2000-2002) whereas 2003 shows maximum rise in Q1.
Let's look at the advertisers who dominated the Oil Sector in the
first half of 2004.
Here, Hindustan Petroleum Corp Ltd. (with 36% of the advertising
share) tops the Oil Sector in the first half of 2004 whereas
Castrol India Ltd. (with 24% of the advertising share) gets
the second position.
We shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
