The increasingly footloose
Indian traveller is now crisscrossing the globe with gay abandon
to explore the virgin jungles, snow capped mountains and the pristine
beaches. The traveler is now choosing varied destinations like
Malaysia, Singapore, Australia, Dubai and exotic places like Egypt
and Myanmar, over the usual Nainital, Mahabaleshwar and Kanyakumari.
This has also affected the advertising trends across the travel
and tourism category. We at AdEx India, this week, give you a
brief glimpse of the emerging players as well the advertising
patterns across this category.
Let's first see, who are the top players in
the travel and tourism field. As is seen in the graph, majority
of the top players are for foreign destinations. Malaysia tourism
beats all others hands down for the top position having an advertising
share just above 30 per cent. Goa tourism and Singapore tourism
tie for the second place with 14 per cent share. The other top
players are Indonesia tourism, Star cruises, Dubai comm/tour promotion
brand, Thailand government and Hong Kong tourism.
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