Let's look at the top players in the Hair Dyes category. L'oreal Group and Godrej Consumer Products Ltd are the two big giants in this category. Their share of expenditures on this category on Television are close to each other with L'oreal getting the top slot with nearly 38% share of the advertising pie whereas Godrej Consumer Products gets 33% share of advertising. At the 3rd place we have Hygienic Research (although the margin between the 2nd and 3rd position is large) with nearly 18% share of advertising followed by Henna Export Corporation and Cavin Care Ltd with 5.5% and 3.8% shares of advertising respectively.