Let's look at the top players in the shampoo category. Hindustan Lever and Procter & Gamble are the two big giants. Their share of expenditure on television are close to each other. But Lever gets the top slot with nearly 40 per cent market share, whereas Procter gets 37 per cent.

At the third place, we have Dabur India Ltd (although the margin between the second and third position is too large) with nearly 7 per cent market share followed by Cavin Care Ltd and Emami Ltd with 3.8 per cent and 3.5 per cent market share respectively.

Moving on to the top brands in this category: It is once again flooded by Hindustan Lever and Procter & Gamble products. Head & Shoulders Dandruff (P&G) is in the top position, whereas its other products - Head & Shoulders Silky Black, Pantene Volume Fullness and Pantene Long Black are in the fourth, sixth and eighth position respectively.

Clinic Plus (HLL) is at second position, while other brands of the company - Clinic All Clear Dandruff, Sunsilk and Ayush anti-dandruff are at the third, fifth and seventh position respectively. At the ninth position, we have Dabur Vatika anti-dandruff shampoo, while Emami Beauty Secrets by Madhuri Extra Shine shampoo is at the tenth position.