30 per cent dip in Mutual Funds Advertising in Press during Jan-Nov
2004 compared to Jan-Nov 2003.
Oct
2004 shows the maximum dip in Mutual Funds advertising compared
to Oct 2003 in Press.
2003
shows rise of 60 per cent in Mutual Funds advertising compared
to 2000 in Press
‘UTI’
tops Mutual Funds advertising in Press in 2004 (i.e Jan-Nov 2004).
This
week, AdEx India looks at at Mutual Funds. First, let’s look at
the Mutual Funds advertising in Press during Jan-Nov in 2003 and
2004.
A 30
per cent dip in Mutual Funds advertising in Press during Jan-Nov
2004 compared to Jan-Nov 2003.
Now,
let’s look at the advertising behavior of Mutual Funds in 2003 and
2004 in Press.
October
2004 shows the maximum dip in Mutual Funds advertising compared
to the same in 2003.
Let’s
look at the advertising spends of Mutual Funds in 2003 compared
to the past years.
There
is a rise of 60 per cent in Mutual Funds advertising in Press in
2003 compared to 2000.
Let’s
look at the advertiser who top Mutual Funds in Press in 2004 (i.e
Jan-Nov ’04).
The
table shows that UTI top Mutual Funds (with 29 per cent
of the advertising share) whereas Principal Asset Mgmt Co
(with 9 per cent of the share) gets the second position.
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
