Shaving system
advt. on TV registers 311% rise
(28 December, 2004)
Key
Findings:
311 per cent rise in Shaving system/razor advertising on Television
during January-November 2004 compared to January-November 2003.
No
consistency in Shaving System/Razor advertising in 2004 compared
to 2003 on Television.
2003 shows a 17 per cent dip in Shaving System/Razor advertising
compared to 2000 on TV.
'Gillette
Vector Plus' top Shaving System/Razor brands on Television in
2004 (i.e January-November 2004).
This
week, AdEx India looks at Shaving System/Razor category. First,
let's look at the Shaving System/Razor advertising on Television
across Jan-Nov in 2003 and 2004.
A 311
per cent rise in Shaving System/Razor advertising on Television
during Jan-Nov 2004 compared to Jan-Nov 2003.
Now, let's look at the advertising behavior of Shaving System/Razor
category in 2003 and 2004 on Television.
There
is no consistency in Shaving System/Razor advertising in 2004 compared
to 2003.
Let's look at the advertising spends of Shaving System/Razor in
2003 compared to the past years.
A 17
per cent dip in Shaving System/Razor advertising on Television in
2003 compared to 2000.
Lastly,
let's look at the top Shaving System/Razor brands advertised on
Television in 2004 (i.e Jan-Nov '04).
Gillette
Vector Plus rules over Shaving System/Razor (with 66 per
cent of the advertising share) whereas Gillette Mach3 Turbo
(with 24 per cent of the share) gets the second position.
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
