48
per cent rise in Mutual Funds Advertising on Television during
Jan-Nov '04 compared to Jan-Nov '03.
Mutual
Funds show opposite trend in the 2nd halves of 2003 and 2004 on
Television.
2003
shows rise of eight per cent in Mutual Funds advertising compared
to 2000 on TV.
'Prudential
ICICI Asset Mgmt' top Mutual Funds advertising on Television in
2004 (i.e Jan-Nov '04).
This
week, AdEx India looks at Mutual Funds. First, let's look at the
Mutual Funds advertising on Television during Jan-Nov in 2003
and 2004.
A 48
per cent rise in Mutual Funds advertising on Television during Jan-Nov
2004 compared to Jan-Nov 2003.
Now,
let's look at the advertising behavior of Mutual Funds in 2003 and
2004 on Television.
Mutual
Funds show opposite trend in the second halves of 2003 and 2004.
Let's
look at the advertising spends of Mutual Funds in 2003 compared
to the past years.
There
is a rise of eight per cent in Mutual Funds advertising on Television
in 2003 compared to 2000.
Let's
look at the top Mutual Funds advertisers on Television in 2004 (i.e
Jan-Nov '04).
The
table shows that Prudential ICICI Asset Mgmt Company top
Mutual Funds (with 30 per cent of the advertising share)
whereas Standard Chartered Asset Mgmt Co (with 17 per cent
of the share) gets the second position.
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
