Key Findings:

• Colour Television Advertising in TV marks a dip of 21per cent in the First Half of Year 2004 compared to the same period of 2003.
• Colour Television Advertising in TV shows a rise of nearly 58 per cent in the year 2003 compared to the last year.
• Colour Television Advertising in TV shows a growth in the Fourth Quarter across the years 2000-2003.
• Samsung India Electronics Ltd. bags the top position with nearly 21per cent of the advertising pie in TV in this category in 2003.

Here, Colour Television advertising shows a dip of nearly 21per cent on television in the first half of year 2004 compared to the first half of 2003.

Now, let's look at the trend of advertising in the Colour Television category in TV in the year 2003 compared to the last year.

Here, we see that Colour Television advertising on TV shows a rise of nearly 58 per cent in the year 2003 compared to the year 2002. The graph shows the indexed spends of the Colour Television category in TV advertising since 2002.

Advertising in the Colour Television category is expected to be quite seasonal. Let's check out whether that's actually the case.

The graph shows that Colour Television Advertising spends in TV shows a growth in the fourth quarter across the years (2000-2003).

Let's look at the top advertisers - which dominate this category in TV.