Indiantelevision.com's AdEx India Analysis - 2004
* Top 10 spenders on TV & print in 2004: AdEx Analysis
(31 December 2004)
* Mutual Funds advt in press registers a 30% dip
(30 December 2004)
* Shaving system advt. on TV registers 311% rise
(29 December 2004)
* Mutual Funds advertising on TV rises 48%
(21 December 2004)
* Fireworks advt on TV registers a 100% rise
(15 December 2004)
* TV soaps exploiting potential of press & radio
(14 December 2004)
* Breakfast Cereals advertising on TV up 67%
(8 December 2004)
* Print advt. of skin care products see 100% rise
(7 December 2004)
* Ayurvedic skin care products advt sees 58% rise
(30 November 2004)
* Skin Care products advertising on TV dips 13%
(23 November 2004)
* Pan masala/zarda/gutka adv. on TV up 10%
(16 November 2004)
* Oil sector advt on TV up 28% in 2004 first half
(9 November 2004)
* Sugar Confectionary advt. on TV slumps 13%
(2 November 2004)
* Credit card ads on TV register 6% growth
(26 October 2004)
* Footwear advt. on TV slips 23% in Q1 2004
(19 October 2004)
* Pizza advt spends on TV grows by 80% in Q3
(12 October 2004)
* Music systems ad spends on TV dips by 56%
(5 October 2004)
* TV ad spend of PSU banks rises by 324%
(29 September 2004)
* Edible oil ad spends up 23% in Q2 '04
(22 September 2004)
* Ad spends on TV for 1st day of Onam rise by 50%
(14 September 2004)
* Chocolate advt on TV register 23% growth in 04
(7 September 2004)
* Colour TV advt on the tube dips 21% in 2004
(31 August 2004)
* Fairness creams TV advt registers rise of 56%
(24 August 2004)
* Writing instruments ads on TV dip in '04
(17 August 2004)
* Two Wheeler advertising on TV dips 15%
(11 August 2004)
* Commercial vehicle advertising on TV up 33%
(3 August 2004)
* TV advt in cars & jeeps up 16% in first half of '04
(27 July 2004)
* Liquor ads see negligible dip between 2002/3
(21 July 2004)
* Perfume advertising on TV dipped 18% in 2003
(13 July 2004)
* Ad spend for document segment dipped in '03
(6 July 2004)
* Biscuits advt. on TV registers 39% rise in 2003
(29 June 2004)
* TV adv. in ice cream category sees 17% dip
(23 June 2004)
* L'oreal, Godrej dominate spends in TV advt.
(15 June 2004)
* HLL, P&G dominated shampoo ad spend in '03
(9 June 2004)
* Hair oils advertising on television is seasonal
(3 June 2004)
* Foreign tourism ads lures Indian traveller
(19 May 2004)
* Hero Honda is rock solid on its top position
(12 May 2004)
* Indian TV follows intl norms on ad clutter levels
(6 May 2004)
* Maruti topples Hyundai as 2003's top TV advertiser
(28 April 2004)
* Thanda chalega kya ... Pepsi and Coke!
(20 April 2004)
* Suitings, cells, insurance grew most in Q1 2004
(14 April 2004)
* TV advertising shows steep rise in Oct '03
(7 April 2004)
* Least % of cut ads during Samsung Cup ODIs
(31 March 2004)
* Non TVC gets max eyeballs in India-Oz series
(24 March 2004)
* Promos on general v/s Eng ent: How different?
(18 March 2004)
* Cell service ads ring louder than cell phone ads
(9 March 2004)
* Tea hottest on Aaj Tak and SAB TV
(2 March 2004)
* Chocolate ads shift focus from kids to youth
(25 February 2004)
* Aerated soft drinks advertising on TV loses its fizz in 2003
(17 February 2004)
* "Innovative content well marketed can work wonders" - TAM India CEO LV Krishnan
(10 February 2004)
* 'Bharat Uday'- A New Dawn on the Indian Television Advertising Scenario
(4 February 2004)
* Change in the Profile of DD Metro to DD News sees a complete shift in Categories and Advertisers on the DD News Channel
(28 January 2004)
* Cellular phone service, paints dominate advertising during the recently concluded India-Australia three day test series
(20 January 2004)
* Feature films attract significant commercial time on the entertainment channels - FMCGs dominate
(17 January 2004)
* 2003 sees an increase in average ad duration on television - AdEx India
(7 January 2004)
   
   
 
 
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