indiantelevision.com's TAM Adex Analysis for the year 2003

indiantelevision.com's AdEx India Analysis - 2003

*	Hindustan Lever tops advertising across all programme genres based on duration - AdEx India (31 December 2003)
*	Only News channels show growth in number of advertisers; rest exhibit festive trends - AdEx India (23 December 2003)
*	Change in the language sees drop in advertising; complete shift in categories and advertisers on Star News - AdEx India (17 December 2003)
*	Toilet soaps make a 'clean' sweep on advertising over all Regional Language Channels, HLL is the biggest advertiser - AdEx India (10 December 2003)
*	TVS Tri-Series Reconfirms that TV Advertisers bank on Men in Blue to do the trick for them - AdEx India (3 December 2003)
*	Top categories on Music channels distinctly differ across various channels - AdEx India (29 November 2003)
*	Mass entertainment, Hindi movie and news channels grab a major chunk of the TV Ad Revenue Pie - AdEx India (22 November 2003)
*	Categories Targeting Higher Income Groups Spend more on Satellite Channels than Terrestrial Channels - AdEx India (17 November 2003)
*	Advertising gets off to a flying start in a new Innings after a brief period of rest following the World Cup 2003 - AdEx India (6 November 2003)

indiantelevision.com's TAM Adex Analysis - 2003
*	Lower end TV sets hamper reach - TAM study (29 October 2003)
*	Adex India set to unveil Vector system (11 October 2003)
*	"Lesson for the future - A TAM Analysis of the Chennai situation" (07 October 2003)
*	10 Most Visible Brands in August looks like a mixed bag! (02 October 2003)
*	TAM AdEx: Top Grosser of the year analysis (24 September 2003)
*	Revenue Trends across Channel Genres (18 September 2003)
*	TAM to publish research findings on in-house channel promos (6 September 2003)
*	Looking at Independence Day Celebrations (1 September 2003)
*	TV Advertisers overstressing middle of the week C&S viewership? (21 August 2003)
*	TV Research - Going beyond TRPs : Indiantelevision.com's Report (7 August 2003)
*	Ad agencies speak out - On the relevance of TAM and distribution data (7 August 2003)
*	Broadcasters' agree that TAM is the only currency (7 August 2003)
*	"TAM India has used the power of the net to empower the industry" - TAM S-group director Atul Phadnis (6 August 2003)
*	"Our systems are extremely sensitive to changes in the environment" - TAM India CEO LV Krishnan (6 August 2003)
*	Average Durations on the rise again! Are we out of the recession finally? (6 August 2003)
*	TAM India mulls starting Television Innovation Monitor (2 August 2003)
*	'Day in the life of a TAM Mate' session on 5 August (31 July 2003)
*	STB demand in Mumbai, Delhi will be 1 million, says TAM (26 July 2003)
*	A globe trotter’s perspective of the US Media Scenario! (23 July 2003)
*	Television Channels Looking at Press for Promotions - Average Monthly Spends by TV channels in Press Up by 28%! (22 July 2003)
*	Advertising for Cellular Phone Services Category Goes South in the Second Quarter! (9 July 2003)
*	CAS and Television Viewers: The final viewpoint on its Impact - A TAM S-Group Study (1 July 2003)
*	Special interest, music and news channels invest the most in channel level promotions (24 June 2003)
*	More brands prefer News Channels than Hindi Mass! (3 June 2003)
*	Coca Cola is the most visible brand on Television in April! (19 May 2003)
*	Break Inventories and Ad Inventories under the spotlight : PART 2 (6 May 2003)
*	Life without Pay channels - A real life simulation provided by the Mumbai Cable industry (29 April 2003)
*	Break Inventories and Ad Inventories under the spotlight : PART 1 (24 April 2003)
*	Aaj Tak led the pack till end March : TAM (14 April 2003)
*	Regional language stations and Hindi movie channels the hardest hit during the Cricket World Cup! (9 April 2003)
*	News Channels exhibit diverse trends! (8 April 2003)
*	Iraqi war causes News Channel Viewing to shoot up by almost 100 % (2 April 2003)
*	Radio Stations advertising on TV & Press - A Virtual Reality (25 March 2003)
*	India-NZ super six match attracts 16.2 million walk-ins (25 March 2003)
*	HLL tops advertising charts for World Cup 2003 (19 March 2003)
*	Corporate, brand campaigns stage a comeback on press post-festive: TAM (17 March 2003)
*	Insurance shows diverse trends for Life versus Non-Life: TAM (13 March 2003)
*	India Pakistan Match Breaks records - Total TV in 6 metros up by almost 4 hours* (7 March 2003)
*	FMCGs dominate in C&S homes:TAM (4 March 2003)
*	2nd week of Cricket World Cup rakes in 36.5 million female viewers (3 March 2003)
*	Budget Specials suck into Advertiser Budgets! (1 March 2003)
*	Huge spend increases in 2002 still do not recover FMCGs (28 February 2003)
*	Channel properties consume 15 per cent ad secondages on SET, MAX (20 February 2003)
*	Program Promotions reaching a new high! (18 February 2003)
*	Wisden ratings among top 10 advertisers on MAX (13 February 2003)
*	Specialists rescued the TV industry in the New Millennium? (11 February 2003)
*	Reliance continues to lead secondages on MAX (11 February 2003)
*	Reliance Infocomm, BSNL most prominent brands in opening Windies-Proteas humdinger (10 February 2003)
*	2002 Report Card for Content shows gains for Specialist Channels ! (4 February 2003)
*	Greater opportunities for In-program or On-Ground promotions during cricket than soccer! (24 January 2003)
*	Festive spends on TV dominated by toilet soap and corporate campaigns! (7 January 2003)