Program Promotions-
A look into the program promotions during the
Live Telecasts on Sony and Set Max matches indicates that almost
15 per cent of the total advertising secondages were consumed
in promoting different properties on the channel. This number
amounts to around 6000 seconds of advertising time.
The following table lists the top 10 program promotions
( in terms of secondages) on the Sony Network.
-
The
Big get bigger !!
The top 10 Brands ( in terms of secondages) on Sony Network, control
as much as 40% of total commercial advertising. The table below
lists the top brands in the world cup so far ..
An interesting aspect of commercial advertising on the World cup
would be the average commercial duration (ACD). The table below
lists the top brands on the basis on average commercial duration.
Note that Pepsi has not been able to make into the TOP 5.
Share of
Secondages
The charts attached depict the dispersion of secondages across
brands in product categories like Two Wheelers, Durable and Cell
Phone Services
Click
here for TV Category : Share of Secondages in World Cup so far...
Cellular
Phone Service Category : Share of Secondages in World Cup so far...
Two
Wheeler Category : Share of Secondages in World Cup so far...
Atul
Phadnis
Director
S-Group
TAM Media Research
All figures used are courtesy TAM TV ADEX
Note :-
1. TAM Viewership data used for Viewership Share.
2. TAM ADEX data used for Revenue Share.
3. Though the rates in TAM ADEX are 'Peak Rates', the chart plots
Channel Genre level share trends which will be broadly in the same
direction as the actual revenue earnings by individual channels
within the set considered above.
Click here for Brand Barometer
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