Parle Foods made an entry into the top 10 advertisers
in the DD telecast on Day 4 of World Cup Cricket 2003. LG managed
to push two of its brands - LG sound master and A-one Refrigerator
into the top 10 brands list on Doordarshan's telecast of World
Cup cricket.
Surprisingly, promotions for 'Wisden world cup
ratings' on SET MAX were amongst the top 10 brands on India match
telecasts. Cadbury, Bharat Petroleum and LG CDMA have entered
the top brands list at the cost of Fair and Lovely, Clinic Plus,
Hero Honda, and Close Up.
| Top
Advertisers on Day 3 |
| Set-Max |
Rank |
Sony |
| Hindustan
Lever Ltd |
1 |
Sony
Entertainment Television |
| Pepsi
Co |
2 |
Hindustan
Lever Ltd |
| Reliance
Infocomm Ltd |
3 |
Pepsi
Co |
| Samsung
India Electronics Ltd |
4 |
Reliance
Infocomm Ltd |
| Coca
Cola India Ltd |
5 |
Samsung
India Electronics Ltd |
| Hero
Honda Motors Ltd |
6 |
Unspecified
Company |
| Sony
Entertainment Television |
7 |
Coca
Cola India Ltd |
| Bajaj
Auto |
8 |
Hero
Honda Motors Ltd |
| Nestle
India Limited |
9 |
Bajaj
Auto |
| Bharat
Petroleum Corp Ltd |
10 |
Castrol
India Ltd |
| Source:
TAM TV Adex |
|
Source:
TAM TV Adex |
| Match:
Aus vs Pak on SET Max |
|
Match:
Bang vs Canada on Sony |
Around 13 per cent of advertising inventory on
India vs Holland telecast was consumed in promoting the World
Cup telecast on SET MAX. However, the entire promotion on the
South Africa vs Kenya match was directed towards programmes on
Sony.
| Top
Advertisers on Day 4 |
| Set-Max |
Rank |
Sony |
| Sony
Entertainment Television |
1 |
Sony
Entertainment Television |
| Hindustan
Lever Ltd |
2 |
Hindustan
Lever Ltd |
| Pepsi
Co |
3 |
Pepsi
Co |
| Reliance
Infocomm Ltd |
4 |
Reliance
Infocomm Ltd |
| Samsung
India Electronics Ltd |
5 |
Coca
Cola India Ltd |
| Coca
Cola India Ltd |
6 |
Samsung
India Electronics Ltd |
| Hero
Honda Motors Ltd |
7 |
Hero
Honda Motors Ltd |
| Lg
Electronics India Ltd |
8 |
Lg
Electronics India Ltd
|
| Bajaj
Auto |
9 |
Bajaj
Auto |
| Cadbury's
India Ltd |
10 |
Castrol
India Ltd |
| Source:
TAM TV Adex |
|
Source:
TAM TV Adex |
| Match:
India vs Holland on Setmax |
|
Match:
SA vs Kenya on Sony |
In the television category, Videocon has emerged
as the clear leader in terms on secondages put of all the three
channels (SET MAX, Sony, Doordarshan) combined, closely followed
by Samsung. In the India vs Holland telecast, the secondages put
by Pepsi (across all its brands) were almost 80 per cent more
than the same for Coca Cola.
For the top product categories
and top brands on Day 3 and Day 4 of World Cup, click here
For the top advertisers, product categories and brands on Doordarshan
on Day 4 of World Cup, click here
Atul
Phadnis
Director
S-Group
TAM Media Research
All figures used are courtesy TAM TV ADEX
Note :-
1. TAM Viewership data used for Viewership Share.
2. TAM ADEX data used for Revenue Share.
3. Though the rates in TAM ADEX are 'Peak Rates', the chart plots
Channel Genre level share trends which will be broadly in the same
direction as the actual revenue earnings by individual channels
within the set considered above.
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