Unlike the first day, Pepsi comes to the No.
1 slot on Sony Live telecast (Zim vs Nam). However, on the bigger
match (SL vs NZ) which was shown live on MAX, Reliance is clearly
the leader with around 58% more secondages than Pepsi.
A look into the product category information puts
Soft Drink Category right on to the top slot on SetMax. Interestingly,
Cellphone services has been pushed to the slot number 3 on Sony.
Around 27% of advertising inventory on the Sony
match (Zim vs Nam) was dedicated to program promotions.
Pepsi has been far ahead in its category. At an
overall level (combining the telecasts of Setmax), Pepsi has almost
100 % more than Coca-Cola in terms of advertising secondages.
The famous
duo of durables , Samsung and LG , had Samsung completely dominating
the category on day 2 as the telecasts were on Sony and SetMax.
Toyota Corolla seems to be the only car in the category that was
present on the Sony telecast on Day 2.
Click here for an overview
of top categories, brands and advertisers on Day 1 and Day 2 of
World Cup cricket.
Atul
Phadnis
Director
S-Group
TAM Media Research
All figures used are courtesy TAM TV ADEX
Click here to access Brand Barometer on Day 1 of World Cup cricket
Note :-
1. TAM Viewership data used for Viewership Share.
2. TAM ADEX data used for Revenue Share.
3. Though the rates in TAM ADEX are 'Peak Rates', the chart plots
Channel Genre level share trends which will be broadly in the same
direction as the actual revenue earnings by individual channels
within the set considered above.
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