India is known as the land of festivals. We always have something to celebrate through out the year. But with the major festivals being celebrated between August and November, this period is often termed as the festive season. As expected, there is a rise in advertising on all channels due to increase in the number of advertisers investing during these months.

We, at AdEx India, looked into the trend followed by the advertisers during the festive months across different channel genres like English entertainment, sports, music, mass entertainment and news channels.

We observed a jump in the number of advertisers on various channels from August to September. The festive season also saw an increase in the number of companies investing in advertising. It was the sports channels, however which exhibited the most surprising trend. Advertisers increased from August onwards and then took a dip in November.

While the advertisers, across all channel genre, succumbed to the festive trend of advertising, the news channels did not exhibit this trend. Number of advertisers on the news channels has continuously increased from August to October and even in the month of November it is showing an upward trend. The obvious reason could be the way news channels are now packaging themselves in view of the increased competition and the events occurring in the current world scenario.