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Textiles/Clothing
sector ads on TV during Jan- Jun 2011 (H1 2011)
(13 September
2011)
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Highlights:
-
TV advertising of 'Textiles/Clothing' sector during H1
2011 outsmarted the TV advertising for this sector during
H1 2010 with an increase of 13 per cent
-
Advertisers from 'Hosiery' category ruled the TV advertising
for sector capturing 54 per cent of the overall TV advertising
pie
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Six out of top 10 advertised brands from 'Textiles / Clothing'
sector belonged to 'Hosiery' category
-
A total of 47 per cent of the total sector TV advertising
was done in Tamil Nadu, West Bengal and Maharashtra
-
Tamil
Nadu with 19 per cent share and Hindi with 41 per cent
share led the respective lists of preferred states and
languages for advertising communication
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- 'Telecom/Clothing'
advertising on TV experienced a rise of 13 per cent during
H1 2011 as compared to that of H1 2010
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- With
54 per cent of the pie TV advertising of 'Hosiery' category
dominated the TV advertising of the sector leaving 'Readymade
Garments' and 'Suitings' at 15 per cent and 13 per cent
respectively
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-
Top 10 advertisers captured a share of more than 2/3rd
of the overall category TV advertising during Jan - Jun
2011
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Five out of top 10 advertisers belonged to 'Hosiery' category
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The total ad volume of top 10 advertised brands was 55 per cent
of the TV advertising for this sector during H1 2011
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Regional channels occupied 54 per cent of the ad volume
pie whereas 46 per cent share was contributed by National
Channels
- Across
India, TV channels with National zone were preferred the
most by 'Textiles / Clothing' advertisers with 47 per cent of
the share followed by channels in South Zone with 23 per cent
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A total of 47 per cent of the total sector TV advertising
was done in Tamil Nadu, West Bengal and Maharashtra
-
Hindi led the pack of languages with 41 per cent while English
could capture 11 per cent of the share
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| (Analysis from AdEx India - A Division of TAM Media Research) |
