• Retail advertising witnessed 41 per cent growth in TV Ad volumes in 2010 compared to 2009.
• Independent retailers contributed to 87 per cent of overall retail advertising.
• Top 10 advertisers of retail contributed to 40 per cent of overall category advertising.
• The top 10 list of advertisers' list was dominated by advertisers from south market.
• Tamil, Malayalam and Telugu were the most preferred language channels for retail advertising.

• Retail advertising on TV witnessed a jump of 41 per cent during Jan - Dec 2010 compared to Jan - Dec 2009.

• Independent retailers accounted for 87 per cent of overall category advertising pie in 2010.

• The majority of the top 10 advertisers come from Tamil Nadu and Kerala.
• The top advertisers contributed to the 40 per cent of overall all category advertising in 2010.

• Regional were the most preferred channels for retail advertising during 2010.
  
• Tamil Nadu topped the list of state that got maximum advertising of 45 per cent in comparison with other states.

• From language perspective, Tamil topped the list of Retail Advertising on TV with 41 per cent.