• A rise of 41 per cent was seen in the TV advertising for Education sector during Jan - Jun 2011 Vs Jan - Jun 2010.
  
• 'Educational Institutions' contributed more than 2/3rd of the share while 'Vocational Training Institutions' and 'Coaching Centre/ Competitive exams' together formed a total of more than 1/4th of pie.
• 'India News Media Academy' and 'Ushodaya Enterprises Limited' with 5 per cent and 4 per cent of the share topped the list of TV advertisers.
• Five out of top 10 advertised brands belonged to 'Educational Institutes' category whereas 4 were from 'Vocational Training Institutions' category.
• National TV Channels were preferred over regional channels by the advertisers of Education sector.

• Education sector witnessed 41 per cent increase in TV advertising during H1 2011 vis-a-vis H1 2011

• 'Educational Institutions' topped the list of categories with 67 per cent of the total Ad volume share
• The ad volume shares by top 3 categories – 'Educational Institutions', 'Vocational Training Institutions' and 'Coaching Centre/ Competitive exams' added up to 93 per cent of the total TV advertising pie

• 'India News Media Academy', 'Ushodaya Enterproses Limited' and 'Planman Consultant India Pvt Ltd' occupied the first 3 positions amongst top advertisers
  

• 5 out of top 10 advertised brands belonged to 'Educational Institutes' category whereas 4 were from 'Vocational Training Institutions' category
  

• TV Channels from the National zone dominated TV advertising for Education sector with 69 per cent of the share leaving Regional Channels with 31 per cent of the pie

• Uttar Pradesh and Andhra Pradesh with 21 per cent & 19 per cent shares respectively were the states where maximum TV advertising was done for Education sector
• Hindi with 44 per cent of the share led the list of preferred languages by advertisers