Snapshot
of Consumer Durables advertising on TV during 2009
(Note:
The entire analysis is based on Secondages)
(2
March, 2010) |
| |
| Key
Findings: - 14
per cent growth in 'consumer durables' advertising on TV during 2009 compared
to 2008.
- 'Water
purifiers/filters' category was the major contributor in advertising of 'consumer
durables' sector on TV during 2009.
- 'Hindustan
Unilever Ltd' was the top advertiser of 'consumer durables' brands on TV during
2009.
- 'Samsung
LED TV' gathered maximum TV ad volumes among all the new 'consumer durables' advertised
on TV during 2009.
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|
|
Volume
growth of 'consumer durables' sector on TV. |
|
|
- Compared
to 2008, TV ad volumes of 'consumer durables' sector recorded a growth of 14 per
cent during 2009.
|
| |
| Share
of consumer durable categories on TV |
|
|
-
'Water purifiers/filters' category had the maximum share i.e. 21 per cent of overall
advertising share of 'consumer durables' sector on TV followed by 'television
sets' and 'air conditioners' categories with 15 per cent and 8 per cent share
respectively during 2009.
|
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| Growth
in 'consumer durables' categories on TV |
|
|
- Compared
to 2008, top three growing 'consumer durables' categories on TV were 'range of
electricals products', 'music systems' and 'transformer/voltage stabilizer' during
2009.
|
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| Top
advertisers of 'consumer durables' on TV during 2009 and its rank in 2008 |
| |
- 'Hindustan
Unilever Ltd' and 'LG Electronics Ltd' have maintained its top two positions in
the top 10 advertisers list of 2009 and 2008. Meanwhile, 'Microtek International'
had maintained its fourth position during both the years - 2008 and 2009.
- Compared
to 2008, 'Mirc Electronics', 'Bajaj Electricals Ltd' and 'Sony India Ltd' have
moved up in its rank to be in the top 10 list of advertisers of 2009.
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|
New
'consumer durables' brands advertised on TV |
|
|
- 'Samsung
LED TV', 'LG Refrigerator' and 'Whirlpool Ro Water Purifier' were the top three
new brands of 'consumer durables' sector advertised on TV during 2009.
- Top
10 new consumer durable brands advertised on TV comprised two brands each of 'television
sets', 'washing machines' and 'air conditioners' categories during 2009.
|
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|
Celebrity
endorsement of 'consumer durables' brands on TV |
|
|
-
'Kajol' and 'Ranbir Kapoor' each with 18 per cent share leads in celebrity endorsements
of 'consumer durables' on TV during 2009.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
