Overview
of Two Wheelers advertising on TV during 2009
(Note:
The entire analysis is based on Secondages)
(16
March, 2010) |
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Key
Findings: - 'Two
wheelers' sector has seen 48 per cent growth in its TV ad volumes during 2009
compared to 2008.
- 'Motorcycles'
leads in TV advertising of 'two wheelers' sector during 2009.
- 'Hero
Honda Motors Ltd' was the top advertiser of 'two wheeler' brands advertised on
TV during 2009.
- 'TVS
Apache RTR 180' and 'TVS Scooty Streak' of 'TVS Motor Company' were the most advertised
top two new brands of 'two wheelers' on TV during 2009.
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Share
of 'two wheelers' in advertising of 'automobile' sector on TV |
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- 'Two wheelers'
sector contributed for 49 per cent of overall 'automobile' sector advertising
on TV during 2009.
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| Volume
growth of 'two wheelers' on TV |
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- 48 per cent growth
in TV ad volumes of 'two wheelers' sector during 2009 compared to 2008.
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| Share
of 'two wheelers' categories on TV |
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- 'Motorcycles'
with 85 per cent share led advertising of 'two wheelers' sector on TV followed
by 'scooterette' and 'e-Bike' categories with 14 per cent and 1 per cent share
respectively during 2009.
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| Top
advertisers of 'two wheelers' sector on TV |
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- 'Hero Honda Motors
Ltd' had the highest share i.e. 41 per cent of overall 'two wheelers' sector advertising
on TV followed by 'TVS Motor Company' and 'Bajaj Auto Ltd' with 27 per cent and
13 per cent share respectively during 2009.
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| Top
new brands of 'two wheelers' on TV |
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- 'TVS Apache RTR
180', 'TVS Scooty Streak' and 'Hero Honda Karizma ZMR' were the top three new
brands of 'two wheelers' advertised on TV during 2009.
- Three
brands of 'TVS Motor Company' and two brands each of 'Hero Honda Motors Ltd' and
'Bajaj Auto Ltd' made it to the top 10 list of new 'two wheeler' brands advertised
on TV during 2009.
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| Celebrities
endorsing 'two wheeler' brands on TV |
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- 'Hrithik Roshan'
accounted for 59 per cent share of overall TV ad volumes of celebrities endorsing
'two wheeler' brands followed by 'Priyanka Chopra' and 'MS Dhoni' at second and
third place with 20 per cent and 10 per cent share respectively during 2009.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
