|
Volume
growth of 'personal care' sub sectors on TV |
|
|
- Compared to 2008,
'skin care' sector recorded maximum growth in its TV ad volumes followed by 'cosmetics'
and 'personal hygiene' sub sectors during 2009.
|
| |
| Top
advertisers of 'personal care' brands on TV |
|
|
- 'Hindustan Unilever
Ltd', 'Procter & Gamble', 'Reckitt Benckiser (India) Ltd' and 'Marico Industries
Ltd' were the four advertisers to maintain its respective position in the top
10 advertisers list of 'personal care' sector on TV during 2008 and 2009.
- Compared
to 2008, 'Ponds India' and 'Emami Limited' have moved up in its rank to be among
the top 10 list of advertisers of 'personal care' sector on TV during 2009.
|
| |
| New
brands of 'personal care' sector launched on TV |
|
|
- 'Ponds White Beauty',
'Clinic All Clear Tech Soft', 'Dove Hair Fall Therapy System' occupied the top
3 position in the top 10 list of new 'Personal Care' brands advertised on TV during
2009.
- Maximum
5 brands of 'Hair Care' and 3 of 'Skin Care' sub sectors made to the top 10 list
of new 'Personal Care' brands advertised on TV during 2009.
|
| |
| Top
celebrities endorsing 'personal care' brands on TV |
| |
- 'Priyanka Chopra',
'Kareena Kapoor' and 'Katrina Kaif' were the top three celebrities endorsing 'Personal
Care' brands on TV during 2009.
|
| |
| (Analysis from AdEx India - A Division of TAM Media Research) |
