Overview
of Celebrity endorsements on TV during H1 2010
(27
July, 2010) |
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Key
Findings:
- 'Bollywood
actress' had the maximum advertising share of 'celebrity'
endorsements on TV during H1 '2010.
- 'M
S Dhoni' topped the list of celebrities endorsing for
maximum number of advertisers on TV during H1' 2010.
- 'Aerated
soft drink' was the top category in celebrity endorsements
on TV during H1 '2010.
- 'Lux
toilet soap' was the most advertised brand under celebrity
endorsements on TV during H1 '2010.
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| Base:
Celebrities from Hindi - Movies & TV Industry and Sports personality considered. |
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Share
of celebrity endorsements on TV by profession
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- During
H1'2010, 'film actress' leads with 45 per cent share of
'celebrity' endorsements on TV followed by 'film actor'
and 'sports person' with 42 per cent and 10 per cent share
respectively.
Celebrities
with maximum number of advertisers endorsed on TV
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'MS Dhoni' leads among the celebrities in terms of endorsing
number of advertisers on TV during H1 '2010. 'Shahrukh
Khan' and 'Sachin Tendulkar' were at the second and third
place endorsing for #16 and #15 advertisers respectively
during H1 '2010.
Top
categories in celebrity endorsement on TV during H1 '2010
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- 'Aerated
Soft Drink' was the top category in 'celebrity' endorsements
on TV followed by 'cellular phone service' and 'toilet
soaps' at the second and third place respectively during
H1 '2010.
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Top
brands in celebrity endorsements on TV
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- 'Lux
toilet soap', 'Pepsi' and 'Airtel cellular phone service'
were the top three brands in 'celebrity' endorsements
on TV during H1 '2010.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
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