|
Fastest
growing FMCG sub sectors on TV during 2009 |
|
|
- Among all the
FMCG sub sectors, 'personal care/personal hygiene' observed maximum growth in
its TV ad volumes followed by 'personal accessories' and 'laundry' during 2009
compared to 2008.
|
| |
| Key
advertisers of FMCG sector on TV |
|
|
- 'HUL', 'Reckitt
Benckiser (India) Ltd' and 'Coca Cola India Ltd' were the top three advertisers
of FMCG sector on TV during 2009.
|
| |
| Top
new brands of FMCG sector on TV |
|
|
- 'Ponds White Beauty',
'Clinic All Clear Tech Soft', 'Dove Hair Fall Therapy System' were the top three
new brands of FMCG sector advertised on TV during 2009.
- During
2009, top 10 list of FMCG sector on TV comprised of four new brands each of 'personal
care/personal hygiene' and 'hair care' sub sectors.
|
| |
| Celebrity
endorsement of FMCG brands on TV |
|
|
- 'Priyanka Chopra',
'Kareena Kapoor' and 'Katrina Kaif' were the top three celebrities with maximum
ad volumes of celebrity endorsement of FMCG brands on TV during 2009.
|
| |
| (Analysis from AdEx India - A Division of TAM Media Research) |
