Overview
of Celebrity endorsements on TV during 2009
(Note:
The entire analysis is based on Secondages)
(2
February, 2010) |
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Key
Findings:
- 'Bollywood
actress' leads in celebrity endorsements on TV during 2009.
- 'M
S Dhoni' had endorsed for maximum number of advertisers on TV during 2009.
- 'Cellular
phone services' was the top category in celebrity endorsements
on TV during 2009.
- 'Clinic
All Clear Tech Soft' had the maximum ad volumes of overall
celebrity endorsement share on TV during 2009.
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| Base:
Celebrities from Hindi - Movies & TV Industry and Sports personality considered. |
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Share
of celebrity endorsements on TV by profession
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- During
2009, 'film actress' with 43 per cent share led Celebrity
endorsements on TV followed by 'Film Actors' and 'Sports
Person' with 37 per cent and 15 per cent share respectively.
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| Celebrities
with maximum advertisers endorsed on TV |
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- 'M
S Dhoni' occupied the top position in the list of celebrities
with maximum number of advertisers endorsed on TV followed
by 'Shah Rukh Khan' at second place and 'Kareena Kapoor'
and 'Sachin Tendulkar' sharing the third place during
2009.
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| Top
categories in celebrity endorsement on TV during 2009 and its
rank in 2008 |
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- 'Cellular
phone service', 'shampoos' and 'toilet soaps' were top
three categories in celebrity endorsements on TV during
2009.
- 'Social
advertisements' and 'fairness cream' moved up in its positions
to be in the top 10 category list of celebrity endorsement
on TV during 2009 compared to 2008.
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Top
brands in celebrity endorsements on TV during 2009
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- 'Clinic
All Clear Tech Soft',' Airtel Cellular Phone Service'
and 'Airtel Digital TV' were the top three brands endorsed
by Celebrities on TV during 2009.
- Two
brands each of 'Cellular Phone Service', 'DTH Service
Providers' and 'Toilet Soaps' made it to the top 10 list
of brands endorsed by the celebrities on TV during 2009.
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| (Analysis from AdEx India - A Division of TAM Media Research) |
