Overview
of cellular phone service advertising on TV during H1'2010
(31
August, 2010) |
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Key
Findings: - TV
ad volumes of cellular phone service grew by 11 per cent during H1 '2010 compared
to H1 '2009.
- Bharti
Airtel Ltd was the number one advertiser of cellular phone service on TV during
H1 '2010.
- Idea
Oongli Cricket was the top new brand of cellular phone service on TV during H1
'2010.
- More
than 40 per cent of cellular phone service advertising on regional channels during
H1 '2010.
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| Volume
growth of cellular phone service on TV |
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- During
H1 '2010, cellular phone service has recorded growth of 11 per cent in its TV
ad volumes compared to H1 '2009.
Top
advertisers of cellular phone service on TV during H1 '2010 |
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- Bharti
Airtel Ltd with 22 per cent share was the top advertiser of cellular phone service
on TV followed by Idea Cellular Ltd and Bharat Sanchar Nigam Ltd with 18 per cent
and 15 per cent share respectively during H1 '2010.
- Top
10 advertisers share aggregates to 98 per cent of overall advertising share of
cellular phone service on TV during H1 '2010.
Top
new cellular phone service advertised on TV during H1'2010 |
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Idea Oongli Cricket, MTS Mobile Internet and Airtel HTC Smart were the top three
new brands of cellular phone service advertised on TV during H1 '2010.
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| Top
Celebrity endorsing cellular phone service brands on TV |
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During H1 '2010, Sharman Joshi had the maximum share i.e. 31 per cent of overall
celebrity endorsements share of cellular phone service on TV followed by Abhishek
Bachchan and Deepika Padukone with 26 per cent and 18 per cent share respectively.
Contribution
of national vs. regional channels in advertising of cellular phone service |
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Advertising of cellular phone service on national and regional channels was in
the ratio of 56:44 during H1 '2010.
- Tamil
Nadu had the highest share i.e. 26 per cent of overall advertising share of cellular phone service on regional channels followed by Andhra Pradesh and Kerala with
16 per cent and 13 per cent share respectively during H1 '2010.
Watch
out for forthcoming interesting analyses in future. |
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| (Analysis from AdEx India - A Division of TAM Media Research) |
