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Monetisation is the biggest challenge for regional industry

The growth of the regional sector in the media industry was discussed on the third day of FICCI Frames 2019. Experts from the television sector discussed on the topic ‘Regional: is it the giant waiting to be awakened?’ It had panellists Viacom18 head regional entertainment Ravish Kumar, Reliance...

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Ad industry not kept pace with consumer and digital changes

The last decade has been disruptive for media, advertising and marketing with the evolution of digital. However, Sam Balsara, the veteran in advertising industry, feels that media buying has not been able to keep pace with that change. He also said that the currency that really should be looked at...

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Mr. Sunil Gavaskar launches the So Sorry Gully Cricket app by India Today

A cricket app of India Today called So Sorry Gully Cricket was formally launched in the presence of legendary cricketer Sunil Gavaskar on day 3 of FICCI FRAMES 2019 in a session moderated by Vikrant Gupta.

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Industry experts discuss OTT growth, need for measurement system

To measure or not to measure? Despite the humongous growth of OTT in the country, experts still can’t seem to agree on this question. While some of the experts believe a TV like measurement system will bring more transparency in the ecosystem, other players think third-party tools are already...

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Broadcasters need to relook at content to cope with OTT platforms

With the upsurge in demand for OTT platforms in India, the future of broadcasters has been debated much. TV still has enough headroom to grow thanks to underpenetrated households. While the players in the ecosystem firmly believe that TV is not going to die soon, they also think broadcasters need...

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