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Mr. Sunil Gavaskar launches the So Sorry Gully Cricket app by India Today

A cricket app of India Today called So Sorry Gully Cricket was formally launched in the presence of legendary cricketer Sunil Gavaskar on day 3 of FICCI FRAMES 2019 in a session moderated by Vikrant Gupta.

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Industry experts discuss OTT growth, need for measurement system

To measure or not to measure? Despite the humongous growth of OTT in the country, experts still can’t seem to agree on this question. While some of the experts believe a TV like measurement system will bring more transparency in the ecosystem, other players think third-party tools are already...

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Broadcasters need to relook at content to cope with OTT platforms

With the upsurge in demand for OTT platforms in India, the future of broadcasters has been debated much. TV still has enough headroom to grow thanks to underpenetrated households. While the players in the ecosystem firmly believe that TV is not going to die soon, they also think broadcasters need...

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Need to focus on self-regulation and less regulation: Amit Khare, Secretary, I&B at FICCI FRAMES 2019

The 20th edition of three-day global convention covering the entire gamut of media and entertainment industry, FICCI Frames 2019, saw its inauguration today at Grand Hyatt in Mumbai.

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India’s paid VoD users spend 53 per cent watch time on local content

Despite a deluge of global content coming to India thanks to a multitude of streaming platforms, the Indian audience continues to retain a strong appetite for local content.

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