2014 exemplified that the next big thing is mobile


It’s been a year of tremendous growth for the digital industry. Digital advertising spends have increased significantly. And while we’ve been talking about mobile as the next big thing for a few years, 2014 saw the thought being well and truly realised. A fair indicator of this were the numerous campaigns run by online shopping merchants, advertising their app over other platforms and even creating deals specific to mobile devices. Another great example is the launch of key services on mobile by the government of Karnataka.

There was also growth experienced in digital content, where not only were key properties available for viewing exclusively on web and mobile, but we also saw a lot of instances of specialised content being created for web and mobile. FIFA World Cup 2014 on LIV Sports is one example of how a grand event today isn’t just a TV property.

Talking about LIV Sports, it has been a very successful year for us at Sony with the launch of LIV Sports simultaneously on web and mobile, as an app available on both iOS and Android. Apart from FIFA, LIV Sports also acquired the mobile and internet broadcast rights for the South African RAM SLAM T20 Challenge Series for India, Vijay Amritraj backed Champions Tennis League, the UEFA Euro 2016 qualifying tournament and the Australian Open.

A huge learning point for us this year has been the increased need to focus on mobile. Increase in mobile internet connectivity and introduction of cheaper smartphones along with a drop in internet surfing charges has led to huge increase in consumption of video content. The consumer today is looking for content on the go, thus, making mobile a key focus. As a result, we launched a number of apps including KBC Play Along, creating a second screen experience allowing viewers to answer questions with the contestants and win prizes. We also have the KBC Official App allowing fans to engage with the show any time they want. We’ve had approximately two million downloads for the KBC suite of apps and over 13 million downloads for both Sony LIV and LIV Sports.

Keeping this in mind, in 2015 we will continue to innovate and engage our users by establishing our marquee properties in the new media space. We are excited by the opportunity, the overlap of better connectivity and smartphones, is offering entertainment content companies like us. Our aim is to be the leader in the digital video entertainment space. We will strengthen our mobile offerings to consumers and our agenda is to make 2015 the ‘Year of Mobile Entertainment’ and deliver great content through product innovations on SonyLiv.com and LivSports.in.

(These are purely personal views of Sony Entertainment Network executive vice president and digital head Uday Sodhi and indiantelevision.com does not necessarily subscribe to these views.)

Latest Reads

Govt extends support to M&E sector in fighting digital piracy

NEW DELHI: The government of India yesterday stressed that it stood alongside the media and entertainment (M&E) industry in fighting digital piracy to safeguard loss of revenue and ease norms for doing business, while CII entertainment committee head and Viacom18 group CEO Sudhanshu Vats.

Specials Event Coverage Occasions
M&E industry to hit Rs8 trillion revenue by 2022: report

According to a report published by Boston Consulting Group (BCG) and Confederation of Indian Industry (CII), India’s media and entertainment (M&E) industry is expected to reach revenue of Rs7.5-8 trillion by 2022 from an estimated Rs4.5 trillion in 2017. Over the next five years, the industry...

Specials Event Coverage Occasions
ATF’s first Animation Pitch announces winners

MUMBAI: As the Asia TV Forum (ATF) draws to a close today. The event saw several activities such as an exciting round of on-stage pitches where producers from all over Asia presented their ideas, the winners of the inaugural Asia TV Forum & Market (ATF) Animation Pitch and the unveiling of the...

Specials Event Coverage ASIA TV FORUM
Indian OTTs to be in focus on day 2 of ATF

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) will commence today with 60 countries taking part. The first day will see sessions based on content, advertising and the evolution of storytelling and digital traditions and innovation Ninety thought leaders will deliver fresh insights...

Specials Event Coverage ASIA TV FORUM
'It is criminal for TV not to think of social change' - PMC's Kriss Barker

For most programming executives and managements in TV companies today, television is all about running on a treadmill chasing ratings, viewership, and the concomitant revenues, followed by the next bonus and promotion. Every trick in the creative book and outside it is resorted to keep the...

Specials Event Coverage Occasions
ATF 2017 attracts Indian content studios, both big and small

MUMBAI: Singapore-based Reed Exhibitions’ Asia TV Forum (ATF) is round the corner and the buzz around the event only seems to be ramping up. This year, the forum will see around 60 countries from all over the globe. From 28 November to 1 December 2017, more than 90 thought leaders will deliver...

Specials Event Coverage ASIA TV FORUM
Singapore's ATF 2017 promises more than ever

Reed Exhibitions’ Asia Television Forum (ATF) is back. And Asia’s leading content market cum conference which brings together Asia’s broadcasters, digital platforms, distributors, studios, content creators to strike deals amongst each other and other international buyers and sellers from ---...

Specials Event Coverage ASIA TV FORUM
MIPCOM 2017 - Content Really is King!

Eye-opening, international, new content for multi-platform that fully embraced digital and VR were my key takeaways from MIPCOM 2017. The world may be going digital but content will always be king!

Specials Event Coverage Mipcom
Chhota Bheem becomes Mighty with Netflix

CANNES: The studio behind the popular animated show Chhota Bheem, Green Gold Animation has been commissioned by Netflix to make an exclusive 13-episode series on its trademark show. Paradoxically titled Mighty Little Bheem, the series is set to be released in August 2018. Each episode of Mighty...

Specials Event Coverage Mipcom

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories