Specials

2014: A year of change for GECs

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/12/19/year-ender-logo-unit_1.jpg?itok=UK7KHUbO

2014 was a year of change and evolution for Zee TV. The game is not over yet, I think we are still evolving everyday and so are our audiences and that is the real excitement. This year, we saw a lot of buzz and excitement on the channel, around the new properties and we are carving our own identity year-on-year in the general entertainment space.

The channel created some extraordinary concepts in 2014 and now we are seen as a channel that has clutter-breaking ideas within the traditional format. We have launched shows with very different type of protagonists from Jamai Raja to Bandhan.

We also came up with a weekend block of Zee Super weekends with Maharakshak Aryan and Neeli Chatri Waale and the other non-fiction shows. So, there was an attempt to provide differentiated content to the viewers and yet something that they will be familiar with very easily. This year, we have also observed a very quick traction for all our new shows. Be it for Kumkum Bhagya or Jamai Raja and even Neeli Chatri Waale which has seen strong growth within eight and nine weeks of its launch.  

We are happy that people are attracted to the differentiated content that we are providing. 2014 was also a year of experiments in the non-fiction category, right from finding talent in India's Best Cinestars Ki Khoj to Dil Se Naachein Indiawaale. Moreover, we are now coming back to the traditional Zee show Sa Re Ga Ma Pa Lil Champs as we enter the last leg of the year.

The idea is to be happy with whatever you do because I think from a product and positioning point of view we have changed in the last nine months. We made a conscious shift about how we look and feel. There is certain uniformity in what we are doing and a certain sense of it coming together. The numbers have been good, so satisfied at that level. We are aligned with the legacy of Zee and yet evolving in a direction that we want to take the channel in.

I see the same evolution being mirrored in the rest of the industry as well. Channels are providing content that is in the familiar zone but with very different types of protagonists and very different propositions. You may feel like you are watching a show which is in a genre that looks familiar but the story, characters, subjects, the way stories are presented are all different. There is a sense of innovation which broadcasters are giving and audiences are accepting. I think this is a beginning of a good phase.

Not only Zee, but talking about the whole industry, what we as broadcasters will continue doing is living and breathing what our audiences want and giving them that.

In 2014, we at Zee have started a new journey and it will take us to a very different place from where we were before. I hope the audiences will be with us in the journey.

(These are purely personal views of Zee TV programming head Namit Sharma and indiantelevision.com does not necessarily subscribe to these views.)

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/21/jiniffer.jpg?itok=6DHXnjir
Here are the winners of The Indian Telly Awards!

When indiantelevision.com’s The Indian Telly Awards are held, the stars come out in style and in numbers. The glittering gala was held on 20 March 2019 in Mumbai and the presence of almost every known television star clearly demonstrated why indiantelevision.com’s The Indian Telly Awards are...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/content-hub-logo.jpg?itok=u_n4Q4Xc
Cinema content producers still discovering audience taste

The Indian movie industry is one of the richest in the world and its content has been gaining patrons worldwide. But producers still believe that the industry doesn’t have the pulse of audience preference.

Specials Event Coverage Content Hub
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/dora-the-explorer.jpg?itok=D9-DbAvn
Pre-school kids content’s monetisation and viewership challenges

Animators have long contemplated the complexity of producing pre-school content for the ages of two to four years. On the third day of FICCI Frames 2019, executives from the industry spoke about ‘Catching youngest viewers: Powering the kids network and advertisers ecosystem through data’.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/15/ficci_0.jpg?itok=RllkEQXV
Gazing into the Crystal Ball - Sustaining Growth in Uncertain Times

In an interesting session titled “Gazing into the Crystal Ball - Sustaining Growth in Uncertain Times, that was held on day 3 of at the 20th edition of Ficci Frames, Shri Sanjeev Sanyal, Principal Economic Advisor, Ministry of Finance, Goverment of India gave a keynote address.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/15/ficci.jpg?itok=zlGRwmrA
Monetisation is the biggest challenge for regional industry

The growth of the regional sector in the media industry was discussed on the third day of FICCI Frames 2019. Experts from the television sector discussed on the topic ‘Regional: is it the giant waiting to be awakened?’ It had panellists Viacom18 head regional entertainment Ravish Kumar, Reliance...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/15/advertsiser.jpg?itok=BuApUDBh
Ad industry not kept pace with consumer and digital changes

The last decade has been disruptive for media, advertising and marketing with the evolution of digital. However, Sam Balsara, the veteran in advertising industry, feels that media buying has not been able to keep pace with that change. He also said that the currency that really should be looked at...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/14/sunil.jpg?itok=PJ72aw3a
Mr. Sunil Gavaskar launches the So Sorry Gully Cricket app by India Today

A cricket app of India Today called So Sorry Gully Cricket was formally launched in the presence of legendary cricketer Sunil Gavaskar on day 3 of FICCI FRAMES 2019 in a session moderated by Vikrant Gupta.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/14/ficci_0.jpg?itok=HpcDgRUJ
Industry experts discuss OTT growth, need for measurement system

To measure or not to measure? Despite the humongous growth of OTT in the country, experts still can’t seem to agree on this question. While some of the experts believe a TV like measurement system will bring more transparency in the ecosystem, other players think third-party tools are already...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/14/ficci.jpg?itok=aFSsk28V
Broadcasters need to relook at content to cope with OTT platforms

With the upsurge in demand for OTT platforms in India, the future of broadcasters has been debated much. TV still has enough headroom to grow thanks to underpenetrated households. While the players in the ecosystem firmly believe that TV is not going to die soon, they also think broadcasters need...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories