Specials

Share of news channels in total AdEx is encouraging: CVL Srinivas

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2014/10/29/uncl.jpg?itok=HCWK2hQd

NOIDA: “Indian news industry is as vibrant as the different cultures of India,” said GroupM south Asia CVL Srinivas as he presented the keynote on Innovations in news selling at the 7th Indian News Television Summit.

Srinivas, sharing a media agency’s perspective on news and brands, added that the news industry today needs a lot of balance especially in terms of reportage, content for different audiences across platforms. 

As for the AdEx, he informed that in the country the advertising expenditure for television stood at Rs 16,000 crore. “The news channels take 13 per cent share of the pie which is encouraging as the viewership of news channels stood at 10 per cent,” he stressed upon.

Talking about the ad spend growth in the country, he informed that the television medium was growing at a rate of 14 per cent overall. The Hindi news genre was growing at 15 per cent, closely followed by regional news at 10 per cent while English news genre stood at seven per cent.

Moving then onto brand research, Srinivas felt that today brand research is undergoing a radical change and old measurement methods are being questioned. Throwing some light on GroupM’s one such initiative, Social Command Centre, he said, “It is a virtual conference room that monitors the digital space and provides rich insights about consumers and brands.” And stated the example of Nestle which uses the tool to monitor chatter and gather buzz around the brand digitally. 

Honda using the popular comedian Kapil Sharma to launch a series of campaign online, which garnered 1.5 million hits, was another example, he highlighted upon. He went on to say that cause-based marketing should be initiated and brands should ask themselves, how do we evolve ourselves to become more meaningful entities?  “Once brands are able to answer the same, there will be a lot of headroom for improvement and growth,” he opined. Providing another example, he said an agency called Crayon Data was able to come up with tastegraphs that showed the purchasing and behavioural pattern of different audiences in well-segmented clusters.

He further went on to add that the evolving Indian digital space sees 220 million Indians active on the digital front spending  almost 200 minutes a day online either checking mails or watching videos. “This implies that the new medium cannot be ignored,” he informed.

According to Srinivas, news broadcasters need to keep in mind a few things for the future such as co creating socially responsible agendas with brands, invest more in digital, adopt new metrics such as consumer sentiment, social buzz, social impact, viewers’ profile and lastly getting into big data.

In his closing remarks, he said that while the upcoming digital environment has caused a big disruption to some it will provide a huge opportunity to the news industry and sky is the limit.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/Ajit%20Mohan%20and%20Anil%20wanwari.jpg?itok=heQoHePx
Competing with Google & FB on free side and with Netflix and Amazon on subscription -- Hotstar CEO Ajit Mohan

One of the early movers in the Indian over the top (OTT) space, Hotstar – - part of the Twenty First Century Fox-owned Star India – has been setting a scorching pace for itself. In a nation where high data costs made customers wary of consuming content when on the move, it displayed a voracious...

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Sameer_Nair-vidnet17.jpg?itok=D0sNjXrP
ALTBalaji is essentially everything that Balaji on TV is not: Sameer Nair

MUMBAI: It was in the year 1994 that Sameer Nair was hired as a director-producer in the television industry. Shortly later, he became Star Movies' executive producer.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/arnab.jpg?itok=H4wNrBGe
Republic to debut VR content from August for viewers

English news channel Republic TV will introduce its first set of 10-series VR (virtual reality) news stories for viewers on its digital platform Republic World next month in a move that could probably be a first for an Indian news channel.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/vidnet_2017_800X800.jpg?itok=Q7p3Y11-
Cable TV, DTH and OTT distribution

MUMBAI: Having an OTT service is not enough; you’ve got to get it out on every outlet possible, is something we all know. But are traditional TV distributors like DTH and cable TV open to giving them carriage? That was the topic of discussion on one of the panels at Indiantelevision.com’s second...

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/Vidnet-Story.jpg?itok=0kascM1t
VIDNET 2017: MINING THE BURGEONING OTT/VOD SECTOR

Leaders of India’s OTT, live streaming and video on demand ecosystem will be congregating at the Hotel Westin in Mumbai’s Goregaon suburb to participate in the second edition of indiantelevision.com’s industry confab VIDNET 2017- Content on the Go.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Ian-Barrett.jpg?itok=Pg3M8m2R
Telly awards: Mediaboss, Discovery, Disney, Fox & Viacom among winners

MUMBAI: The Telly Awards has named Mediaboss as a winner in seven categories in the 38th Annual Telly Awards. Two pieces received the highest honor, a Silver Telly. Mediaboss is an award-winning full-service production and post company creating content for distribution across all media platforms.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/FICCI.jpg?itok=4EpczuIP
Furthering 'Brand India': Film & entertainment buyer-seller meet at Festival de Cannes

NEW DELHI: A buyer-seller meet is being held during the Festival de Cannes 2017 to provide a platform for the Indian media & entertainment industry to showcase its product and services, strength and capabilities and further the image of “Brand India.” The meet is being organised by the...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Narendra-Modi_0.jpg?itok=GWmAvScw
Test Promo Feature page

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam et purus in magna fringilla eleifend id efficitur lorem. Curabitur sit amet dui lobortis, facilisis ligula consectetur, malesuada ipsum. Nulla cursus fermentum ipsum, vel viverra libero mollis sollicitudin. Mauris non aliquet metus, a...

Specials Promonet feature
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/Elisabetta-Romano_0.jpg?itok=iXTtEynO
Ericsson launching virtualised MediaFirst video processing

MUMBAI: Ericsson has created the foundation for all IP and cloud native delivery models with the launch of Ericsson MediaFirst Management Controller and Ericsson MediaFirst Encoding Live 8.1.

Specials Event Coverage Occasions

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories